DashHouse.com: The Drew Marshall "We'll pay you to go to church" experiment
I read this week about an experiment done by Canadian Christian radio host Drew Marshall. Marshall hired two non-Christians to visit five churches in the area, and report back to Marshall on their observations and experiences.
At one of the churches they attended, a large urban church that identifies itself as "the church for people who aren't into church," the two being paid to attend had a less than satisfactory experience. One of the observers said:
Why should the institution be rich, and the congregation not? If you really believe you should be living the ascetic life led by Christ and his apostles, why aren’t you doing it? If money and possessions aren’t important, why aren’t you meeting to discuss the meaning of Christ’s ideas and life in the local park? Notwithstanding the need to broadcast to your rather large congregation, and obviously you’d have to come up with a solution during the winter months, but really: why the son et lumiere? I found the medium more than a bit out of whack with the message.
Which brings me to another point: all that razzmatazz kind of unsettles me. We live in a culture where distraction is often misdirection - like a magician who gets you to look at his left hand while he’s disappearing something with his right. I found myself wondering why a group that liked its preacher so straightforward felt most at home in a medium of flashing lights and sound. Maybe it’s a generational thing - 30-45s are mostly Gen Xers, after all. But I still felt disconcerted.
The other responded:
I had a little problem with their arguments involving material goods and our “media saturated culture” as they make their Sunday services available on your 80Gb video ipod.
Now, it ought to be noted that the observers are not Christian, but neither are they un-religious. One of the observers wrote recently that:
I guess I just find, all too often, that the Christian world is consumed with feeling bad and sinful, instead of saying “Hey, OK, I’m a sinner - I know it. But I’m trying. And I’m trying by honestly living and loving with a devout heart. I am trying to walk every step and breathe every breath in honour of You. So let’s You and me work together to make things right.”
You’d be amazed how forgiving the gods are. I don’t know one of them who ever told their children they were unworthy, or who ever turned them away. Never forget that gods do not behave like the men and women who stand behind pulpits raining guilt and terror down on the pews.
Remember: man made religion. The gods need no interpreter. If you are a part of the divine creation, then are you not part of the message? Are you not part of the meaning? Are you not part of the vibrant, thrumming heartbeat of the universe which is the Source of all things?
And if you really think all that, how could you not make your greatest praise the act and art of living joyfully?
So what can be said about Marshall's experiment? Is there anything useful to be derived here?
First, the observers’ comments remind us that who we are and how we are perceived are often two, very different things. Within the context of church, the media we choose to communicate our values, mission, and message, and the ways in which we use those media, shape the message. Sometimes the message is distorted resulting in miscommunication.
At the same time, I have some troubles with Marshall’s experiment. The experiment appears to suggest that four out of the five churches visited had a negative impact. That negative impact included a perception that the churches were too big, technologically driven, focused on sin and guilt, and presented a cognitive disconnect between the ascetic lifestyle of Jesus and his disciples as contrasted with the affluence displayed by the modern church.
First, a paid observer, especially one who comes from a non-Christian spirituality and who demonstrates a priori some hostility or cynicism to the Christian faith, is not necessarily the best indicator of the average church visitor. The average church visitor has likely come at the invitation of a friend or family member, and probably would not have accepted the invitation absent a work having already been done at a deeper level by the Spirit. In other words, the average visitor is on some level seeking something that the church may be able to provide.
Second, there was (at least in my estimation) an underlying question of how well the churches met the perceived needs of the paid observers. I'm skeptical of "felt needs" ministry strategies to begin with, so my mental referee was throwing red flags all over this one. If the primary purpose of the local church is to be a weekend evangelistic enterprise, then the criticisms of poor use of money, the churches being too big, and the money spent of technological services and devices, might carry greater weight. I don't agree that this is the primary purpose of the local church.
I think the corporate meetings of the local church are better conceived, and encouraged, as the celebratory gathering together of believers, all wishing to exercise their gifts and talents in service to one another and to the glory of God. Evangelism may indeed be part of such a gathering, but it is not the primary focus. Where then does evangelism occur? I would argue it best occurs in the day-to-day meetings and conversations where believers, excited and grateful to have found wholeness in Christ, interact with their neighbors, co-workers, family, and friends. In my conception, the local church might be big or small. A big church will have greater resources and a greater diversity of talent among its members, and that's ok. Should the church be wise in the use of those resources? To be sure. But I see nothing wrong with big churches wherein the members are provided the opportunity to use their gifts and talents with art, music, technology, hospitality, teaching, etc., etc., in service of the other members of the Body.
In any event, Marshall's experiment was interesting, and worth further thought. At the very least, it will have me thinking about how my church communicates, and to what degree that communication may or may not be achieving its desired aims.